A script is a sequence: a free tease, then PPVs that get more explicit and cost more as he goes. A vault folder turns into a script by itself, so once your content is sorted it's very little work. A single is one PPV or a small bundle, picked for that guy, at that moment.
Both can sell. The question for any agency is which one to build around, because that decides what you shoot, how you sort the vault and what your chat team spends its day on.
How the test is set up
Every guy lands in one of two groups, based on his fan ID, and stays there for good. In one group, the next thing he gets is the next script. In the other, he gets singles and bundles.
One detail matters when you read it. Both groups get her number one script first, when it fits his time of day. We didn't want anyone to miss it. So the test covers what happens after that first script. It's a test of the follow-through, and it says nothing about which one makes a better first impression.
The numbers that look like an answer
From our first 8 days, our own account, one AI model, small sample:
- Scripts averaged $37.61 a sale
- Single PPVs averaged $20.63 a sale
- Follow-up resends averaged $22.95 a sale
- One premium sale went through at $159.59
Scripts look like the easy winner. Those numbers don't settle anything, for three reasons.
Script prices climb by design. Later steps cost more, so sales from guys who go deep pull the average up. That tells you how scripts are priced. It doesn't tell you how much a guy ends up paying overall.
Average sale ignores everyone who stopped. A guy who takes the free tease and walks away adds nothing to that $37.61. He does count against the group. Scripts might sell bigger to fewer guys, or they might not. An average per sale can't see the difference.
A whale sits somewhere in there. One fan paid about 72% of those 8 days. His purchases sit somewhere in those figures. If he happens to like one format, that format looks great.
How to read the test
Money per guy, all guys. Take everything the group paid and divide by everyone in it, buyers or not. Next to it, the share of guys who bought anything. Those two numbers together tell you most of the story.
Everything he bought counts. Tips, premium, the lot. The question is which path makes him worth more, so don't count only sales in the group's own format.
With and without your top spender. If removing one guy flips the winner, the test hasn't told you anything yet.
Give it time. A script takes days to play out, and a single can sell in a minute. Read too early and singles look better than they are.
Split by type of guy. The answer may differ for a guy who's never bought and a regular. Don't be surprised if the real result is "scripts for these guys, singles for those".
Check the supply. Scripts need folders worth selling. Singles sell best when the top sellers go first, which is how we run them. If one side is short of good content, you're testing your vault, and the format has nothing to do with it.
What each result would mean
If scripts win per guy, put your effort into folders with a clear order, from tease to the good stuff. If singles win, spend it on labelling the vault well and pushing what's sold best. If it's close, keep whichever is less work for your team. A folder that turns into a script by itself is hard to beat on that score, and less work counts as money too.
We're not quoting a result here because it's far too early for one. We'd rather give you the way to read it than a number that won't hold up.
Run it yourself
You can do this by hand on any account with a decent number of fans. One sheet, one letter per guy, never changed. A guys get your sequences, B guys get one-offs. Give it at least a month and do the sums per guy at the end.