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Free teaser, then PPV: how a script is built and why order matters

A script is the same pictures you already have, in an order that does part of the selling for you. Put them in the wrong order and the same pictures sell far less.

Chat logic · 4 min read

A script is a short sequence: one free tease, then PPVs that get more revealing step by step, usually all from the same shoot. It works like a story. Each step gives him a reason to want the next one, and that reason comes from the order.

In EmpireChat you can build one by hand or just add a vault folder, and it becomes a script by itself. The AI writes around each step in the chat, so it fits what he just said, and sets the prices per fan unless you set them yourself.

Why the free picture comes first

A cold PPV from someone he barely knows mostly gets ignored. A free picture does four jobs before any money comes up.

The free picture has to stay tame, well below the first paid step. If it shows too much, he's had what he wanted and the set just lost its reason to exist. It also can't be one of the pictures in the locked set, or he pays for something he already has.

Why each step has to climb

Say she shot a set on a beach weekend. The free picture is her smiling at the door of the house, dressed. The first PPV is the bikini. Later steps go further, and the best shot of the weekend sits last.

Now shuffle that. Open with the best shot. He buys it, if he buys at all, and every step after that is a step down. There's nothing left to want. Same pictures, same price tags, and the set is worth less.

The climb also carries the price. He just bought step one and liked it, so step two at a higher price feels like the next part. Asking for that same number with no steps before it feels like a lot. The Pricing Ladder gives each item its level, so the order and the price move together.

The orders that lose sales

We've made most of these mistakes ourselves, or read them in old chats:

What it's paid so far

In our first 8 days on Fanvue, on our own account, script sales averaged $37.61 and single PPVs $20.63. That's 8 days and a small sample, with one big spender in it, and part of the gap comes from the climb itself, since later steps cost more. We don't read it as proof. We read it as a good reason to keep going, and we've written up those numbers separately.

Build your first one this way

Fastest start: put one good shoot in its own Fanvue vault folder, sync it, and allow that folder in EmpireChat -> Vault. It turns into a script by itself. Then open it and fix the order by hand if you want.

Let the AI do the chatting

EmpireChat answers your fans, sells your PPVs and looks after your whales, built on what's in this article. You pay 10% of the gross of what it makes, and your first $100 of AI sales are on us.

Start with $10 free

Keep reading

Chatting in his language, and what changes beyond translationTranslating her replies is the easy part. What else has to change when a fan writes in his own language, and the mistakes we made getting there.Memory: why remembering his job or dog beats a better openerAn opener works once. What she remembers works in every message after it. How fan memory drives follow-ups and offers, and how it can go wrong.Why a discount never goes below what he already paidCut the price under what a fan paid and you teach him to wait. How we protect his last price, and the one case where a lower number is fine.