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Why scripts sold for more than single PPVs in our first 8 days

In our first 8 days, a script sale averaged $37.61 and a single PPV $20.63. There are good reasons for that gap, and good reasons not to trust it yet.

Chat logic · 4 min read

We turned on the new AI chatter on our own Fanvue account and looked at the first 8 days. It's one AI model on one account, so it's a small sample. The numbers are real, though, and the question they raise is worth working through properly.

The numbers

So a script sale came in at about 1.8 times a single PPV. A script is a free tease followed by PPVs that build on each other. A single is one set, offered on its own.

Why scripts should sell for more

The price is earned step by step. By the second step he's already said yes once. The question in his head has moved from "do I buy from her" to "do I want the next part". That second question costs a lot less trust than a fresh offer.

The story does some of the work. The free picture starts something. Each paid step answers a bit of it and opens the next. A single has to carry the whole sale alone.

Price follows momentum. A step's price depends on what he just paid. A guy who's buying sees the number move up with him, while a single often has to start over from a cold moment.

The timing is usually better. A script tends to run while he's in the mood and paying attention. Singles often show up later, in quieter moments.

Why we don't trust the gap yet

Four things could be flattering that $37.61.

One guy. One fan made about 72% of those 8 days, $1,345 of $1,865. He's a great whale story and a terrible sample. Whichever kind of sale he bought most of looks better than it really is. Before you quote a $37.61 script average, you'd want to know how much of it is one man.

Maths. Later steps cost more by design. So part of the higher average is the climb itself. A script's first paid step might well be priced like a single.

Average sale isn't money per offer. This is the big one. A higher price tells you nothing about how often it sold. If scripts sold half as often per offer, the $37.61 could earn less than the $20.63. The figures we have for these 8 days are averages per sale, so they can't settle that question.

Different guys, different moments. Comparing sale types compares different guys in different moods. That's why we run a proper split: guys go into a scripts group or a singles group, and every guy stays in his group for good. That's the test that will answer the question. It needs far more than 8 days and 64 sales before it says anything.

What we'd do with this today

Scripts cost next to nothing to set up, so you don't need proof before trying them. A vault folder becomes a script by itself. The downside is close to zero and the logic is sound.

Don't drop singles, though. They're how you answer a guy who asked for one specific thing, and they keep selling after a script has run out. In 8 days, the follow-up resends also did $22.95 a sale on average, so a second chance on the right offer isn't small money either.

How to read your own numbers

Our honest baseline: take the one big fan out and the AI still sold about $520 in those 8 days. That's the number we plan around. The rest is a guy we're glad to have and can't count on.

Let the AI do the chatting

EmpireChat answers your fans, sells your PPVs and looks after your whales, built on what's in this article. You pay 10% of the gross of what it makes, and your first $100 of AI sales are on us.

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Keep reading

Chatting in his language, and what changes beyond translationTranslating her replies is the easy part. What else has to change when a fan writes in his own language, and the mistakes we made getting there.Free teaser, then PPV: how a script is built and why order mattersA script is a free tease, then PPVs that build on each other. What goes in each step, the orders that lose sales, and how to build your first one.Memory: why remembering his job or dog beats a better openerAn opener works once. What she remembers works in every message after it. How fan memory drives follow-ups and offers, and how it can go wrong.